British supermarket Sainsbury's to remove most customer purchasing limits

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“As stock continues to build, we have been reviewing whether we still need to limit the number of items people buy. I am pleased to tell you that we will start to remove limits from Sunday,” Chief Executive Mike Coupe said in a letter to customers.

Limits will remain in place on the most popular items which include UHT milk, pasta and tinned tomatoes, he said.

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